The SPFL have confirmed the sponsorship deal with Cinch will be terminated in 2024 – two years earlier than planned.
A statement released by the SPFL read:
“The Scottish Professional Football League (SPFL) has announced that cinch has exercised its right to conclude its title sponsorship deal at the end of the current season.
“The SPFL and cinch signed a five-year contract in 2021, which gave cinch the option to exit after three seasons.
“The deal played its part in helping the SPFL deliver record-breaking revenues back to its 42 clubs in the last 12 months.”
SPFL chief executive Neil Doncaster said: “cinch has been an excellent sponsor for the SPFL and has been clear on the significant boost to its brand awareness from our partnership.
“We will, of course, ensure that cinch continues to enjoy the many benefits of its sponsorship of the cinch SPFL for the rest of what promises to be a hugely exciting league campaign.
“The passion, drama and excitement of the SPFL has played a leading role in driving cinch’s considerable brand growth in Scotland and across the rest of the UK.
“Working closely with Scottish Football Marketing, we will now begin the process of securing a new title sponsor for next season and beyond, and anticipate strong interest from businesses which recognise the unique value of partnering with Scotland’s premier football competition.”