Tony Bloom believes he can help Hearts “disrupt Scottish football” after it was confirmed that the Brighton owner has made a proposal to invest almost £10million into the Edinburgh club.
If the transaction is approved by the club’s majority shareholder, supporters group Foundation of Hearts, the Englishman will receive a 29 per cent stake in the Jambos via non-voting shares and will be entitled to one seat on the board.
Bloom will not become a member of the Hearts board but will appoint someone on his behalf.
The Brighton owner’s links to Hearts began last year when the Tynecastle club agreed a partnership with Jamestown Analytics, an offshoot of his Starlizard data analytics firm which has underpinned the recent success of the Seagulls and Belgian outfit Union Saint-Gilloise.
We can confirm that Tony Bloom has made a proposal to invest capital of £9.86m into Heart of Midlothian for which he shall receive a 29% stake in the club via non-voting shares.
A consultation period with our majority shareholders – @The_FOH – will now begin.
ℹ️ ⬇️
— Heart of Midlothian FC (@JamTarts) May 6, 2025
“Heart of Midlothian can confirm that Tony Bloom has made a proposal to invest capital of £9.86m into the club for which he shall receive a 29 per cent stake in the club via non-voting shares,” read a statement from Hearts on Tuesday.
“A consultation period with the club’s majority shareholders – the Foundation of Hearts – will now begin.
“The consultation will explain the proposal to FOH members and ascertain their views before asking them to vote on this. A majority of FOH members’ acceptance is required (as determined by the FOH board) for the proposal to be successfully carried forward.
“Following the FOH consultation process, an Extraordinary General Meeting of the club’s shareholders will be called in order to formally approve the transaction.
“In the meantime, the transaction remains subject to entry into legally binding documentation, SFA approval and other normal course regulatory requirements.”
Bloom’s reason for wanting to invest in Hearts is outlined in a more detailed update on the Foundation of Hearts website, which said: “He believes Hearts can disrupt Scottish football, and he wants to be a part of a new glorious chapter in Hearts’ history.”
🇱🇻 We are delighted to share with you details of Tony Bloom’s investment proposal for Heart of Midlothian.
🗣️ An FOH consultation period will now begin until May 26th.
❤️ You made the club survive, now help us to thrive.
ℹ️ ➡️ https://t.co/A5puZnvfQ7 pic.twitter.com/PqDk5EIPdr
— Foundation of Hearts (@The_FOH) May 6, 2025
The club will not become part of a multi-club organisation.
The FOH update added: “This proposed investment is being made by Tony Bloom on a personal basis as an individual. Although Tony Bloom does have ownership interests in three other football clubs he has never sought to tie those clubs together in a “multi-club system”.
“The transaction has also been structured carefully to ensure that it remains compliant with football regulations relating to multi-club ownership.”
