Newcastle’s Fan Advisory Board has “unanimously rejected” the club’s decision to increase adult season ticket prices by five per cent for the third consecutive time.
Earlier this week, Newcastle reported a 28 per cent rise in revenue last season fuelling a big reduction in overall losses for the latest set of accounts, down to £11.1million for the year ending June 30 2024 from the £71.8m loss for the previous year.
Champions League participation also contributed to a big uptick in revenue, to £320.3m last season, with matchday income also rising by 32 per cent on the back of playing in Europe’s premier club competition.
ST Price Increase for 25/26
We fully support FAB in their statement below and with the recent release of the club’s financials, we maintain our strong belief that prices (other than the long term deal ending) should have been frozen. #stopexploitingloyalty pic.twitter.com/EjOZMQiFCY
— Newcastle United Supporters Trust (@nufctrust) March 6, 2025
On Thursday, Newcastle confirmed season ticket pricing information for the 2025-26 campaign at St. James’ Park.
While junior ticket prices will remain frozen and concession pricing will continue to be offered, the cost of adult season tickets across the stadium will go up by five per cent.
A category one adult season ticket will cost £940, with ‘Platinum Club’ seats priced at £1,221.
Tickets in the Family Area range from £362 to £483, while junior concessions in those sections are available for £81 and £86.
United for another season. 👊
Season ticket information for the 2025/26 campaign at St. James’ Park ⤵️
— Newcastle United (@NUFC) March 6, 2025
In a message to supporters, Newcastle chief executive Darren Eales said raising ticket prices was “a decision we make reluctantly,” but stressed “it is one that is unavoidable if we are to keep pace and build towards our collective ambitions.”
The Newcastle United Fan Advisory Board, however, felt it was an unnecessary further financial burden on supporters.
In a statement on Bluesky Social, the group said: “We unanimously reject the decision by the club to raise adult season ticket prices by five per cennt for the third consecutive season.
“Against the backdrop of the long-term deal ending and the announcement made by the club earlier this week regarding improved financial performance for the year to 30 June 2024, we reject the choice made by the club to increase the cost of all adult season tickets by a further five per cent.
“Our position remains that there should be no further increases on top of the end of the long-term freeze.
“We are hugely disappointed and request full consultation on all future ticketing decisions. This includes, individual match tickets, cup schemes and memberships.”
Newcastle sit sixth in the Premier League, and have reached the Carabao Cup final at Wembley.
Eales insisted the club – who have arguably world football’s wealthiest owners in the Saudi Arabian Public Investment Fund (PIF) – remain committed to “affordable football” despite having to take tough choices with ticket pricing.
“In a world of profit and sustainability rules, we must continue to face up to challenging decisions and find a balance that keeps football affordable while ensuring the club is able to compete. Without this approach, achieving the sustainable success we all crave simply becomes impossible,” he said.
“Our ongoing commitment to affordable football is reflected in our pricing for league and cup matches at St. James’ Park. We continue to fair very favourably against other clubs in domestic and European competitions, and in comparison to other elite sports and entertainment events. That commitment remains.
“I am sorry that this is not the universal price freeze you asked for, but I hope you understand why this is a decision we must take after careful consideration.”
Ahead of last weekend’s FA Cup tie at Old Trafford, Manchester United and Fulham joined forces to protest against ticket pricing as part of the Football Supporters’ Association’s Stop Exploiting Loyalty campaign.
